The radio influencer
From FZS intern to locally famous ‘radio girl’. Christina Gregory empowers women to participate in economic activities by sharing programs about FZS supported Community Conservation Banks. Her radio programs are making a difference to people, especially women, in her region.
For Christina Gregory, working for the radio as a presenter and content creator, was not a job she thought she would end up doing. Mainly because women in this area infrequently enter careers that take them away from housework.
Community Conservation Banks
Working with entrepreneurs in the COCOBA groups gave Christina new insights “I learned a lot from the COCOBA groups,” says Christina, “It was not what I expected, I thought I was just going to do clerical work, like putting files in a neat manner or just filling information in the database, but I learned about finances, savings and how people, especially women, in the group could benefit from the loans they get from investments”.
“But I did not want to be a reporter I had never envisioned it.” Says Christina, “However, I thought to myself, that this could be an opportunity for me to change a life or two, using what I have learned when working with FZS and the communities”.
“...this could be an opportunity for me to change a life or two, using what I have learned when working with FZS and the communities”. Christina Gregory
The radio girl
This work has made Christina quite popular, especially in her own Maasai village, where she is now affectionately known as the ‘radio girl’.